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Leighton Meester in Missoni Spring/Summer 2011 ad campaign

January 13, 2011
Leighton Meester Missoni Spring/Summer 2011 Ad Campaign

Missoni have unveiled their highly-anticipated Spring/Summer 2011 ad campaign, incorporating fantastic, family fun in the only way the Italian brand knows how.
Leighton Meester Missoni Spring/Summer 2011 Ad Campaign
The shoot, which is reportedly inspired by the cover of the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album, was shot by Juergen Teller and is a visual playground of carnival inconography and rich colour.

Gossip Girl’s Leighton Meester has been unveiled as one of the campaign’s key faces, and appears in a Missoni mini dress astride a rocking horse in a room full of richly-coloured fairground-esque toys.
Leighton Meester Missoni Spring/Summer 2011 Ad Campaign
The campaign, nicknamed ‘Family and Friends,’ is just that – the brand have pulled in a gaggle of famous faces, including socialites Tatiana Santo Domingo and Eugenie Niarchos, Browns founder Joan Burstein, heiress Jasmine Guinness, model Jade Parfitt, Camilla Al Fayed and several members of the Missoni family, including Creative Director Angela Missoni and her two daughters.
Missoni Spring/Summer 2011 fashion advertising campaign

The styling of both the adverts and the video is gorgeous, making a celebration of a multitude of colours and patterns in a way that is truly reflective of the Missoni brand.


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2 Comments leave one →
  1. January 13, 2011 12:27 am

    Love how they incorporate every family member, Leighton is perfect fit, meshes wonderfully!

    • mymymetrocard permalink*
      January 14, 2011 3:45 pm

      Def, I love the way they’ve incorporated her into the campaign – she looks fab!

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