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Geisha & the Virgin Suicides at Rue du Mail, Paris Fashion Week

March 16, 2011

For me, one of the utmost stars of Paris Fashion Week was the Ready To Wear collection by three year old label, Rue du Mail.
Before I even began to examine the garments, the make-up and beauty styling blew me away. From the geisha-esque chalk white complexions, to the shocking tangerine red lips and the beautifully simple loose mini plaits and soft beehives, I loved every second of it.
Jacquelyn Jablonski, Rue du Mail A/W11
Brunettes like Karlie Kloss and Jacquelyn Jablonski almost resembled geishas with their dark hair, flawlesses cheeks and overtly defined crimson cupid’s bows. Meanwhile, blondes Ginta Lapina and Agnes Karlsson resembled extras from a Scandinavian remake of the Virgin Suicides.
Ginta Lapina, Rue du Mail A/W11, Paris Fashion Week
The collection featured heavy block colouring in crimson, royal blue, jet black and deep purple. And, while dresses fall far easier into designer Martine Sitbon’s comfort zone, the androdgynous, structured tailoring trend was heavily represented, with mod-esq mini coats.
Rue du Mail AW2011 Paris Fashion Week
Ladylike glamour was not, of course, totally abandoned – this is Rue Du Mail we’re talking about – but given a slight spin for Autumn/Winter 2011. Otherwise conservative black mini dresses adhered to the new length, contrasting silk and velvet, and projected sharp, 1940s silhouettes, while splashes of colour in art deco shapes stuck out like jewels on shin-length mini dresses.
Rue du Mail AW2011 Paris Fashion Week
Rue du Mail, Paris Fashion Week, A/W 2011
Rue du Mail AW2011 Paris Fashion Week
Rue du Mail AW2011 Paris Fashion Week
This dress (above) has become my no.1 lust of the season.


Pictures (c) of Miguel Rosales and

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